Wharf · online storefront
Sell it yourself, and keep the part somebody else is keeping.
The gap between the shore price and the counter price is the whole argument for selling direct. You will never take all of it, and you should not try: the middle of that chain is doing real work, and a storefront is a second business with its own labour. But taking some of it, from the customers who would rather buy from the boat, is a good business, and it is one you own outright.
Wharf is that storefront, built on top of a Bridge site, so the shop and the story are the same object rather than two things that link to each other.
- Runs on
- The web, with real card payments and shipping rules
- Handles
- Seasonal stock, cut off times, cold chain or freight windows
- Produces
- Orders, packing lists, and the customer list you own
- Talks to
- Your bookkeeping, and the rest of the line if you run it
Every generic store platform can take a card. None of them arrives understanding any of this, and it is where a template build stops being cheaper than a fitted one.
- 01The season decides the catalogueYou cannot sell what is not landed. Stock has to follow the season and the boat, and a product needs to be able to say sold out until Thursday without being deleted and rebuilt.
- 02Weight is not a quantityA whole fish is not two of anything. Pricing by the pound with a variable actual weight, and charging the difference honestly at pack time, is where most generic carts stop being usable.
- 03Cold chain is a shipping ruleShip on a Thursday and it sits in a depot over the weekend. Cut off times, allowed lanes, gel packs and insulated boxes are all shipping logic, and they belong in the checkout rather than in a warning nobody reads.
- 04Local pickup is half the businessFor most operations the wharf and the door are the real fulfilment channels. Pickup windows and a printable pick list matter more than an international rate table.
- 05The customer list is the assetThe reason to sell direct is not the margin on the first order, it is knowing who bought and being able to tell them when the crab is in. That list is yours and it stays that way.
Who takes the payment?
You do, into your own account, through a real payment processor in your own name. We do not sit in the middle of your money and we do not take a percentage of your orders. The build is a build; what you sell afterwards is yours.
Will it talk to the rest of the operation?
It can, and it is worth doing if you already run the other side. An order that reserves against real stock cannot promise the same fish twice, which is the failure mode that makes people stop trusting a storefront. If you do not run the other side yet, the shop keeps its own simple stock and can be connected later.
- The build, one time
- $4,450
- Care plan, optional
- $149/mo
typical to $9,900 CAD
to $249/mo, cancel anytime